Ad.web Acquires IntentX – FinSMEs

Ad.web, a Los Angeles, CA-primarily based supplier of digital efficiency promoting via intent-pushed advertising for manufacturers, acquired IntentX, a Los Angeles, CA and Karnataka, India-based supplier of a commerce platform for publishers.

The quantity of the deal was not disclosed.

The acquisition combines a commerce platform for publishers with a digital efficiency promoting platform, to supply elevated advertiser engagement and publishers with diversified and elevated income.

Founded in 2019 by Mom Chan and Vamsi Putrevu, IntentX gives an answer for all publishers to create incremental income partnering with such publishers as Accuweather, DailyMail, Fandom, and PCWorld.

Led by CEO Jon Waterman, Ad.web is an intent market the place manufacturers purchase new clients on-line. The firm gives a efficiency-pushed strategy to reaching the appropriate clients all through their buy journeys.



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