Asa connects monetary establishments with vetted fintechs for finish customers in a safe, compliant and simple to implement market. The firm right this moment introduced that former American Bankers Association (ABA) govt Lisa Gold Schier has joined the corporate as chief strategy officer.
“I’ve labored with banks and fintechs for years, evaluating expertise and growing innovation methods. What drew me to Asa is their market, which has the facility to vary how monetary establishments, fintechs and prospects entry expertise,” mentioned Gold Schier. “Asa’s collaborative banking mannequin permits monetary establishments of all sizes to attach with a group of vetted fintechs by a trusted, safe community. Not solely is that this ecosystem enabling establishments and fintechs to hitch forces in a mutually helpful method, nevertheless it’s additionally permitting shoppers to have larger selection of and entry to monetary assets and instruments than ever earlier than.”
Prior to becoming a member of Asa, Gold Schier spent years at ABA as a revered and impactful chief. She served as a trusted advisor to bankers, expertise suppliers and consultants throughout areas corresponding to expertise traits, digital transformation and the shopper expertise. She additionally helped set up and lead the one business committee targeted on enhancing core platform-bank relationships. Additionally, she spearheaded the banker-driven advisory council targeted on setting strategic course for business innovation. Prior to the ABA, Gold Schier labored at U.S. Bank as a vp and retail market supervisor.
Asa builds, helps and maintains proprietary API connections by a trusted, safe platform, permitting establishments to connect with limitless fintechs with out the chance traditionally related to partnership. With Asa, banks and credit score unions can innovate quicker, fintechs can extra simply scale and shoppers are empowered to take management of their information and funds.
“At Asa, we’re dedicated to unlocking the facility of collaborative banking, lastly offering a mannequin by which monetary establishments and fintechs can each win, sharing income and enterprise alternatives,” mentioned Landon Glenn, CEO and founding father of Asa. “Lisa’s confirmed observe file of success in monetary providers, together with her deep experience in evaluating fintechs, advising financial institution management and dealing with core platforms, will probably be vital in shaping our strategic course as we proceed to develop.”