BNPL platform Deko appoints new CCO


BNPL platform DekoToday, the government announced the appointment Melanie ValaAs its new Chief Commercial Officer (CCO). MelanieWill oversee the entire commercial function Deko, with a focus on driving the company’s growth strategy.

Deko’s unique multi-product, multi-lender platformMerchants are more likely to accept lenders who offer fast and convenient access. The platformCan cater to a wide range basket sizes across a variety sector and offers its Partners a proven uplift on basket conversion MelanieAwareness and growth will be the key to success Deko’s flexible solutions, ensuring that merchants are supported to secure maximum sales conversions.

MelanieShe brings a wealth experience from her previous roles as both industry leaders and high growth disruptors. She joins DekoFrom her role as CCOat SplititShe was responsible for the global revenue growth and led the worldwide sales and marketing organizations. ThisFollowed regional leadership roles Paypal, ProspaAnonymous AustraliaScale-up of based fintech. FurtherLeading experience in the sector includes Intuit’s global expansion efforts and driving its flagship accounting software brand QuickBooks to its position as a market leader in newExisting and potential markets

TheThe fintech sector is one the fastest growing sectors in the world. Meanwhile, the ecommerce market is undergoing rapid development. The payments sector is integral to this change, as both merchants and customers are increasingly seeking to adopt ‘buy now pay later’ solutions. DespiteMerchants still face challenges with cart abandonment and customer retention. Deko’s unique product provides a solution to these issues by matching customers and merchants with the right lenders, boosting sales in the process.

Melanie Vala, Chief Commercial Officer, comments: “TheThe payments sector has seen amazing innovation in recent years. I believe that. Deko’s unique offering will be a driving force in the next phase of BNPL’s evolution. TheThe company is primed to experience explosive growth DekoTo realize this exciting market opportunity, the company is investing across its organisation.

In the past I’ve very much enjoyed the experience of working in the dynamic and agile environment of businesses with high growth potential. ItIt is evident that Dekovisionary leadership that places the customer and innovation at its core. I’m excited to join the talented team and support merchants as we enter a new era of retail finance.”

Mike Dawson, Chief Executive comments: “MelanieShe is a valuable guide and will provide valuable expertise Dekoto its next phase of growth, based on her extensive global experience in the fintech and payments sectors. I look forward greatly to working alongside her. DekoExpands its operations.

ItRetail industry is facing some difficult times. I am confident that this will not be the case. Melanie’s unparalleled leadership and commercial skills will drive Deko’s ability to help more merchants to convert maximum sales.”

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