Bynder Receives Majority Investment from Thomas H. Lee Partners

Bynder, an Amsterdam, Netherlands-based digital asset administration (DAM) firm, obtained a majority funding from Tomas H. Lee Partners.

The quantity of the deal was not disclosed. The transaction is anticipated to shut in early 2023.

The firm intends to make use of the funds to proceed product innovation and buyer development.

Led by CEO Bob Hickey, Bynder supplies a cloud-native digital asset administration platform that enhance the creation, administration, and distribution of promoting property. Its platform helps 1000’s of corporations, together with Spotify, Puma, Five Guys, and Icelandair.

Founded in 2013 by Chris Hall, who will proceed to serve on its board, Bynder has eight workplaces across the globe, together with the Netherlands, the United States, Spain, UK, Australia, and UAE.



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