Metaverse Tech Company Plans Virtual Mixed-Use Center

TerraZero Technologies built metaverse stores, including the Miller Lite Meta Lite Bar.

A new shopping / entertainment/educational destination is coming to the Decentraland metaverse platform.

TerraZero Technologies Inc. is a vertically integrated metaverse tech company that has purchased a virtual estate of 185 parcels in Decentraland. The company plans to create a digital destination with immersive experiences such as virtual concerts, film screenings and shopping.

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In an exclusive interview with Chain Store Age Dan Reitzik, CEO at TerraZero Technologies discussed shopping in the metaverse. This is an environment in which consumers use augmented reality/virtual reality (AR/VR technology) to digitally interact with their surroundings with cross-overs into the real world.

Reitzik explained that shopping in the metaverse involves your avatar entering a store such as an art gallery. Your avatar can then click to buy digital NFT assets (such as artwork), and/or place orders to have real-world items purchased and shipped to your address in the real world. AR/VR is possible, but not all metaverses have this capability.

Reitzik says that cryptocurrency is the most common payment method for metaverse shopping environments.

He said that many metaverse worlds require a crypto wallet to transact. However, there are also fiat systems being developed.

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Metaverse Tech Company Plans Virtual Mixed

TerraZero also has tenants who pay rent, just like in real life.

Reitzik stated that although the market for metaverse rentals is not huge, it is expanding as more people learn more about the metaverse. If you want to open a store in the metaverse as a retailer, you will need to either rent or design it. You can also buy land to design and build your store if there is no retail space available. A store or office that is empty can be made to your specifications in just one to three weeks. Then it will be ready to use.

TerraZero Technologies recently created the Miller Lite Meta Lite Bar promotion via the Decentraland platform. The Meta Lite Bar was open to anyone 21 years old and over. It offered an immersive, communal experience, with interactive features, and virtual pilsners. Interactive features included darts and billiards as well as a photo booth to take “meta-selfies” and a virtual jukebox. Customers could also play digital instruments on a virtual stage.

TerraZero’s next metaverse development project looks even more ambitious. A company spokesperson said that it will have “sprawling retail areas,” which include clothing and electronics, marijuana dispensaries and comic books stores, as well as bookstores and restaurants where customers can digitally order food for home delivery. Additional features include music arenas, sports arenas and theaters for films and plays, as well as museums, amusement parks and aquariums. There will also be a farmers’ market.

Going to a mall – in cyberspace

Since a long time, the concept of a metaverse mall has been popular. The online shopping destination was launched by Obsess, an AR/VR shopping platform. It functions as a virtual mall. You will find links to individual stores that offer products based on product categories like beauty, home, and fitness.

Every virtual store has photorealistic images of products that were created with CGI (computer-generated imagery). Clicking on an image will open a popup which displays the item name, close-up images, price and a link to the brand’s checkout page. Shoppers can then make a purchase by clicking through the image. Social influencers may also have their own curated shops.

Adryenn Ashley, global Blockchain influencer and cofounder of the billionaire Zombies Club decentralized NFT community, encouraged developers and retailers to take a stake in the emerging metaverse mall market.

Ashley said, “You will have shopping centers in the metaverse.” “Be the first one to reach the metaverse and construct a mall. Lease out stores to make up the two years of revenue lost.

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