Nexite, Tel Aviv, IsraelReal-time data platform based on -based data in-store intelligence retail shopping, raised $67m in Series C funding.
The round, which brings total funding to $100 million, was led by Pitango Growth and Saban VenturesParticipation by existing investors Battery Ventures, Intel Capital, Pitango First Vertex Ventures.
TheCompany plans to use the funds to expand its operations and reach new customers.
FoundedBy Anat Lior Shakedd, NexiteA data platform that connects physical merchandise to the cloud has been developed by Hassan. This allows brands to increase their sales. inTraditionally used: -store revenue with real time sales funnel analytics in eCommerce. With data aggregated from a product’s location, availability and performance and aligned to customer journey behavior, th system provides actionable insights to help maximize store sales per square foot. The company’s patented, first-of-its-kind, battery-free NanoBT (Bluetooth) tag is attached to merchandise delivering customer experiences including secure mobile self-checkout, returns and click-and-collect, driving omnichannel sales and enhancing the customer’s in-store experience.