Tiktok is a form of interaction that is internet based. It is a platform where interaction occurs, where visual information is created, shared, and exchanged. To share high-quality visual information on Tiktok, you’d need a smartphone with an excellent camera. Also, you can share your thoughts about different events and things or joining the casino and test your luck there.
We all need to understand that Tiktok has its pros and cons, which we will discuss further. However, before we get to that point, other social media platforms are similar to TikTok, including Twitter, Facebook, Instagram, YouTube, LinkedIn, Snapchat, Pinterest, and Tumblr.
In China, TikTok is known as Douyin (a short form of video hosting service), owned by a company called ByteDance. Zhang Yiming, a 39-year-old founder, founded the company ByteDance in 2012 and developed Toutiao, a news platform, and TikTok, a platform where just videos are shared (short videos).
TikTok and Her Growth
Since TikTok’s launch in 2016, it was launched into the international market in 2017, and it became popular worldwide in 2020. It exceeded over 2 billion mobile downloads. How fascinating!
According to Wikipedia, Morning Consult ranked TikTok as the third fastest growing social media app in the year 2020 after Zoom. In 2021, Cloudflare ranked TikTok as the fastest growing brand exceeding google’s growth.
Who are the users of Tiktok?
The significant growth of TikTok over the past few years says so much about its audience. Indeed, it took the world by storm. Entirely unexpected and, at the same time, exciting!
TikTok’s primary market is the youngsters, referred to as Generation Alpha, and usage spans into Generation Z. 60% of TikTok users are between the age range of 16-24, and 26% of TikTok users are between the age range of 25-44.
Tiktok users in general, 43% are male users while 53% are female users, which cuts across all age ranges.
Though there are loads of negative vibes generated towards TikTok still, there are advantages of this application, and they include the following;
Tiktok has over 120 million users in the U.S alone, and that’s a potential audience for advertising. Apart from the U.S, you could also run TikTok ads to countries in North America, the Middle East, and Asia.
If you are trying to reach a worldwide audience, then TikTok can offer you that reach. Social media experts believe that by the end of 2022, there should be over 2.5 billion TikTok users.
Tiktok is used to run personalised ads for your target audience. You can reach potential customers of different ages, interests, and demographics.
Since most of TikTok is primarily for young people, brands that appeal to young people’s needs, such as fashion, electronics, gaming, and gambling, will find Tiktok an excellent tool in getting more reach and visibility.