Pixelynx Receives Majority Investment from Animoca Brands

Pixelynx, a Los Angeles, CA-based supplier of a music metaverse gaming platform, acquired a majority funding from Animoca Brands Corporation.

The quantity of the deal was not disclosed.

Founded by Joel Zimmerman, Richie Hawtin, Ben Turner, Dean Wilson, and CEO Inder Phull, Pixekynx is a music and gaming entity targeted on constructing a music metaverse ecosystem that may allow artists to attach and have interaction with their followers via gaming experiences. Its debut cell sport, ELYNXIR, started restricted entry exams in October 2022, with new options to be revealed and examined with iconic companions and neighborhood members. Powered by Niantic Lightship AR know-how, ELYNXIR leverages augmented actuality and geolocation for gamers to find video games, music, artists, collectibles, and community-made content material. It will likely be built-in into the Animoca Brands ecosystem with an emphasis on interoperability, open requirements, and new interactive audio-visual codecs.

The firm additionally operates LynxLabs, a brand new funding program to develop the following wave of music and leisure ventures by providing them entry to funding, artists, celebrities, token design, and technical help. LynxLabs has already invested into Volta XR and Oorbit.

Animoca Brands had beforehand led a seed funding spherical of funding for PIXELYNX in December 2021 with participation from Solana Ventures, Alumni Ventures Blockchain Fund, Hyperedge Capital, Republic Realm, Sfermion, and others (see announcement of 6 December 2021).



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