Where is AND 1 Co-Founder Today?

With Netflix’s ‘Untold: The Rise and Fall of AND1’ residing as much as its title, we get a whole perception into not solely the best way a easy concept constructed an empire but in addition the way it shattered aside simply as swiftly. In different phrases, this documentary on the road style-inspired, influential, worldwide basketball model AND1 primarily elucidates the actual fact even success doesn’t all the time assure true longevity. So now, in the event you want to be taught extra about some of the essential individuals behind all of it — Co-Founder/CEO Seth Berger — in addition to his present standing, we’ve bought the required particulars for you.

Who is Seth Berger?

Although Seth grew up relatively comfortably on the Upper East Side of New York because the eldest son of an lawyer and a instructor, he by no means considered pursuing his ardour as a profession till his 20s. That’s regardless of the actual fact he was proudly sports activities obsessed from an early age, even going so far as to play a 12 months of junior varsity basketball after which collegiate soccer on the University of Pennsylvania. Seth thus selected to enter the world of politics upon incomes his Bachelor’s diploma in Economics (1989), simply to serve on Capitol Hill for 2 years earlier than enrolling at Wharton for his MBA.


“All my [Wharton] classmates have been completely centered on what they needed to do, and I had no concept,” the youngest Legislative Director on Capitol Hill (at 21) mentioned within the unique manufacturing. “I most likely spent 4 to eight hours hooping for each hour I spent learning. That summer time, I did a free internship in funding banking, and I used to be like, ‘This sucks; I’m not doing this. I need to do one thing that I like. If each day I get to get up fascinated about basketball, that might be an incredible day.’”

This new spark drove Seth to start pondering of the way he may construct his personal basketball enterprise, but as a result of he was very nicely conscious he couldn’t do it alone, he approached two trusted people. His childhood good friend (Stanford graduate) Jay Gilbert and fellow Wharton hooper Tom Austin therefore got here into the image, resulting in AND1 being launched the identical 12 months as his commencement (1993). The trio had kickstarted their model by buying and selling in trash-talking attire earlier than efficiently dabbling in sneakers and streetball, however they immediately bought every part in 2005.

Where is Seth Berger Now?

Seth did seemingly take a break of kinds whereas they nonetheless owned AND1 from 1999 to 2001 to function the CEO of HoopsTV, solely to close down operations resulting from a scarcity of income previous to it being too late. However, he has since actually come into his personal and developed right into a famend enterprise government in each sense of the time period, all of the whereas persevering with to be an energetic a part of the basketball business. The 54-year-old is truly not solely the Managing Director at Sixer’s Innovation Lab in the meanwhile, however he’s additionally the Head Boys Basketball Coach at The Westtown School.

From what we will inform, Seth landed the place of Head Coach following two years as an Assistant in 2007, and he has steadily achieved wonders in reworking all the program. His purpose is merely the betterment of the student-athletes in addition to the entire neighborhood, which is evident in the best way he has constantly, unfailingly labored laborious over the previous 15 years. It’s thus no shock that his crew has a 73% successful common, has 9 league titles beneath their belt, and has received the state championship 4 occasions. Seth himself has over 300 profession wins; plus, he has coached NBA stars like Mo Bamba, Cam Reddish, and Daniel Ochefu.

Coming to his private life, Seth at present resides in Malvern, Pennsylvania, the place he’s joyful to be surrounded by his spouse, their three sons, and 5 brothers from abroad they’re taken guardianship of. He’d truly met observe and discipline star Christelle (nee Williams) whereas they have been each attending UPenn, they usually now gladly share Cole, Tyler “TJ,” and Quin — the latter two are additionally basketball gamers. They’re clearly an undeniably athletic household, but Seth is nonetheless admittedly awaiting his first 10-day contract within the NBA.

Read More: Where is AND1 Co-Founder Jay Coen Gilbert Now?

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