Yottaa Receives Growth Investment from PSG

Yottaa, a Waltham, MA-based supplier of a software program platform for manufacturers to optimize their eCommerce web sites for efficiency and conversion enchancment, raised an funding of undisclosed quantity.

The spherical was led by PSG. Post-close, Richard Hearn, Senior Advisor at PSG, will be a part of the Yottaa Board of Directors.

The firm intends to make use of the funds to increase operations and its enterprise attain.

Led by CEO Rich Stendardo, Yottaa offers an eCommerce optimization platform that manages third-party purposes and allows retailers and direct-to-consumer manufacturers to extend web site velocity. By optimizing third-party software program commerce add-ons, the software program goals to assist scale back friction all through the web procuring journey and drive larger income per session, boosting ROI and ROAS on shopper advertising and marketing funding. The net acceleration options embody RAPID CTRL, BRAND CTRL and Super Accelerator. Currently, Yottaa works with over 250 eCommerce clients and has just lately expanded into the CPG finish market. The checklist contains manufacturers akin to 1 800 Contacts, Ann, Inc., Carter’s, J. Crew, Lands’ End, Ralph Lauren, and Samsonite



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